Over the last year matter of security has become very important in Russia and Europe. This comes as no surprise taking into account official statistics of the Russian Ministry of Internal Affairs: crime rate increased 22, 8 per cent in 2007 as compared to 2006. Law enforcement authorities’ attribute 55, 7 per cent of all offences to offences against private property.

Security industry is changing accordingly resulting in updated list of security solutions presented in the most authoritative business publications of GROTECK In 2008 our publications will traditionally feature security solutions from the best Russian and western producers, distributors, and integrators of security systems, communications systems, and life support systems for all types of facilities.

Security systems and solutions offered in our editions reflect current market trends and developments. Over the year of 2007 security systems market showed a steady growth (about 20 per cent) as in 2006. “Big brands” market segment witnessed a process of product lines integration which is a result of the global process of companies’ mergers and takeovers. Access control field showed continued development and implementation of biometric technologies. In 2007 the matters of transport security and city infrastructure security became of highest priority. Finding solutions to these problems became very important and attracted more investments than ever before.

In general, in our opinion, when working on advertising and information policy for the next year security market players need to pay closer attention to the following points:

• special attention should be given to services and products differentiation describing and providing supporting information of the products and services competitive advantages;

• provide integrity of marketing campaign planning and implementation taking advantage of all available tools, forms, and information mediums.

In 2006 Groteck Company came up with brand new efficient solutions to deliver information to end users. Along with a print copy our publications now available in a convenient electronic format. This will enable readers to access the most advanced information using personal computer and also to access a particular advertiser Web site using active Web links directly from any section of the catalogue. Weekly electronic news-mailings from our web sites provide an opportunity to exchange information about new products, events, and new business offers.

This year professional conferences organized by GROTECK had truly become public forums. The premier security industry events also act as an independent audit of the security equipment and systems on behalf of end users. I hope that our business publications together with other marketing and information tools will traditionally contribute to solving problems that security industry professionals are facing today.

Andrey Miroshkin
President
GROTECK Business Media